As you may remember from one of my recent newsletters - while I was in Melbourne towards the end of last year I was interviewed by Winston Marsh, a business consultant.
Winston had been receiving this newsletter for some time and he thought those on his extensive mailing list would be interested in learning more about enewsletters.
Winston sends out a monthly CD with several interviews to his data base. If you would like to know more about Winston's services please visit his website
Thanks to the kind efforts of Winston and his team we have this interview available as an MP3 file you can listen to on your computer.

Newsweaver's newsletter specialist

Companies often view email marketing in terms of communicating with customers and prospects. But the effectiveness of email as a communication channel applies to ANY communications between people. Email is the day-to-day business tool of choice throughout most organisations. And email is accessible from just about anywhere - from the desktop, at home, the airport to the hotel lobby, so it makes sense for companies to use email newsletters to communicate effectively internally.

Print editions of corporate publications and newsletters have long served organisations as the method of communicating to their employees. Today, email can provide a more dynamic, timely and interactive platform for reaching them. It offers the ability to measure the results – which is very limited with print. Email also cuts costs, including printing, postage, etc.

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