Sometimes business people baulk at using newsletter technology because they are not sure they can come up with regular newsletter content.
However it works the other way because once you have the technology in place you can use it for anything:

• new product release
  
• breaking industry news
  
• opening a new store
  
• listings - consumer or industry events
  
• calendar reminders
  
• photos from events
  
• change of website and so on

As I say to business owners - you could be in a sales meeeting on a Monday morning come up with an idea - send it out before the end of play on Monday and by Wednesday afternoon have a detailed analysis of what interest it created amongst your clientele. Quick, cost-effective and with accurate market intelligence - what other form of marketing works like this?

Setting up a newsletter within your business takes a bit of time and effort. So many people ask me - is it really worth this type of investment. Here's my answer.
Look at other ways you spend time marketing your business. You take clients to lunch, you send holiday cards, you attend trade shows, you ask for referrals, you make cold calls and you attend business meetings.
All of this you do with the hope of gaining visibility, meeting potential clients and reinforcing existing relationships.
It's a necessary part of running a small business, but if you think about it, it's very much a hit or miss approach.
An e-newsletter on the other hand, offers all the benefits of these other approaches, but in a much more cost effective and targeted way.
Why wander around business meetings hoping to stumble on a new client, when you've got existing relationships with customers and others that you're not really nurturing?
Taking one day per month to connect with your universe of contacts is well worth your time, and in terms of ROI, your e-newsletter may quickly become the most systematic, most effective marketing activity your small business is engaged in.
To find out how you can get started drop us a line