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When I talk with people in business about using the net to market their products and services it is not uncommon to hear comments like "I am not a computer- type person - isn't it expensive - I don't know anyone who has seen it work" There is some good news - emarketing is easy, inexpensive and effective.
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How is it easy?
 What do I need?
Things you will need: 1. An Internet connection, 2. A working email address, and 3. An interest in communicating with your audience through email.
What do I NOT need?
Things you will not need: 1. HTML knowledge, 2. Graphic design skills, 3. A server, or 4. an IT department. There is no software to install and no database to maintain, and unlimited help for even the least technologically inclined among us.
"Being non-technical, we really appreciated the friendly help provided to us by Using The Net. We were able to construct our first newsletter with a minimum of fuss and contacted our mailing list with one click."
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How is it inexpensive?
 Let's make a couple of simple comparisons
1. Compared to printing brochures
Send out 1000 printed brochures cost $1500
Send out 1000 emails cost $75.90
2. Compared to other advertising
How much effective advertising space could you buy for $75.90?
"In terms of time saved, the set up costs and on-going monthly fee will be WELL WORTH IT."
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How is it effective?
 E-newsletters, particularly in combination with companion Web sites, can deliver a 30-50% response - dwarfing the average 10-15% rate produced by text-based e-mail, and the 1-2% rate for traditional direct mail. Other benefits include:
Provides low cost, instantaneous contact
You can send out low cost promotions, updates and messages as frequently as you wish. An e-newsletter allows your customers/clients to easily and immediately interact with you.
Increases leads and cross selling.
Keeps you before your customers and prospects, and provides an ongoing mechanism for highlighting your full range of products and services.
Your newsletter leverages your website, print newsletter and existing marketing materials. Every time we send out our newsletter the number of visits to our website over the next few days increases by 50%.
Increases customer lifetime value.
Competitors can buy their way into your market by matching your pricing, matching your products and even matching the look and feel of your company.
What they can't buy are your relationships. Every newsletter that you send serves to solidify the connection between your company and your customers
"After two weeks of my newsletter being thrown around hyper-space, I have confirmed two new clients, have three who have asked for and received proposals (one who has advised their budget for the work we provide is $500,000 over 12 months), and two clients who want to discuss additional work in light of new information they received via the newsletter."
"We realised an almost immediate return on our investment when an international law firm contacted us for assistance as a result of reading our newsletter and accessing our website."
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How can we measure the results?
 From all of those businesses who have begun using our system the most common response is - aren't the statistics fantastic! Through our tracking you can see how many emails are opened
by whom and how many times
what part attracts most interest
"The ability to be able to track your readership through the logging system at Using the Net is very exciting for us from a marketing perspective. It's a real time measurement of whether we're connecting with our readership, and we avoid wasting time using the traditional "trial and error" approach."
"Within seconds, I could view the statistics of who was opening my e-mail.
I was very surprised that about 30 people opened it within one minute of it being sent. Most people read or passed on the e-mail between 1 and 5 times. Some enthusiastic people were reading or passing it on 10 - 15 times. One receiver passed it on to 75 people - WOW - 75 new people seeing information about my business."
"Using the statistics provided by Using The Net we were then able to see exactly who was opening our newsletter and at what point they accessed our website. We found this information to be extremely useful in analysing our client activity and targeting future newsletters."
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