Businesses using our e-newsletter system have been thrilled by the results they have achieved. In fact, one business gained a new client worth tens of thousands of dollars in response to their very first edition.
If you have been reading our newsletter to this point, you will have seen many ways in which you can use the power of e-newsletters to keep in contact with your current customers, as well as have an effective marketing tool to reach your prospective customers.
So to help you get started with your own “Using the Net” e-newsletter, we would like to offer you a free trial if you register in the month of November … this represents a saving to you of $315.
As part of your registration, you will receive your own customised e-newsletter template ( valued at $250), a monthly subscription to Using the Net which will allow you to send out your own e- newsletter, as well as providing you with tracking information so that you can see who is reading your newsletter!
This offer is only available to the first 50 people who respond, and only to the end of November … so you’ll need to be quick. Just click here and we will have you up and running within 48 hours. Thanks I'd like to take up this free offer

As I mentioned last month many people are interested in the idea of using an enewsletter but still want to be convinced it works. Those who promote email marketing claim that you can expect a 40% opening rate of your enewsletter. "Given typical response rates to traditional marketing tactics, that’s as much as 40 times better than the percentage of people who read your newspaper ads; respond to your direct mail; or return your unsolicited phone calls."
This sort of statistic sounds impressive but does it hold up in practice.
Let me illustrate from the experience of a few of our clients. One organisation using UTN with an established mailing list enjoyed an 82% opening rate, two others had 63% opened. Another client sent out material first time to a new mailing list and had 32% opened. These results confirm that enewsletters deliver a cost-effective and efficient means to keep in touch with your customers and to make contact with new prospects.

I have found this is still a new concept to many people so I find it helpful to go over it from time to time.
If you use email on a regular basis, you’re probably already receiving E-Newsletters from some of the companies you do business with. And while there’s a tremendous amount of variation out there regarding what constitutes an E-Newsletter (or “electronic newsletter” or “E-zine” or “email newsletter;” they’re all the same thing), they do have certain elements in common.
First and foremost, E-Newsletters arrive in your inbox as email messages. The sending company writes the newsletter, drops it into a predetermined email format,and sends it to a list of people who receive it on the other end. There’s a fair amount of technology that runs in the background to do this efficiently and effectively, but when you boil it all down, it’s just an email sent to many people at once.

To dig a bit deeper, think of an E-Newsletter like an electronic magazine, with three principal pieces:
1.Content. The words themselves -what you write and how you write it.
2.Formatting and Layout. Like a magazine, an E-Newsletter has a consistent look from month to month for organizing and laying out the content. Fonts, graphics, sections, headings, links, etc., all come together to create the
design and layout.
3. Delivery and List Management. Once the newsletter is assembled
(content + layout), there needs to be a “machine” for sending it out to a predetermined list of people (your subscribers). The machine takes care of the logistics behind delivery. In addition to sending the newsletter out, that includes things like adding/ removing names; managing bounced emails; sending automated messages to readers as they come on the list or make changes to their personal information; and collecting and reporting on data regarding reader behavior and preferences.

Using the Net is a business which focuses on the amazing ways the net can help business to market and communicate with their clients and prospects. Our range of services include web design, web hosting, enewsletter delivery, writing enewsletters, and network provisions for larger companies. Our goal is to make the net work for your business.