When I talk with business people about e-newsletters some are reluctant to start one because they are not sure what they would say to their clients.
The beauty of an e-newsletter is that you can talk with your customers and clients in the same way you would if you were sitting in their office or talking with them on the phone. Let's look at what I mean.

If you are not clear who you are writing to you will struggle to know what you want to say.
If you have a non-specific audience in mind your content can easily become general and impersonal.
To get around this Michael Katz suggests you should write your newsletter as though you were speaking to one particular person on your mailing list. This leads, Katz says, "to focused, genuine, conversationalist copy, the holy grail of E-Newsletter content."

When it comes to content here is a helpful suggestion.
Write down the sort of questions you get asked everyday about your business.
"How do I...?"
"Should I ...?"
"What do you think about...?"
"How do I know if ...?"
"Is it worth spending money on...?"
"What would you recommend for ...?"
"What will happen if...?"
The answers to these questions are second nature to you but they represent the sort of issues that will be of interest to your readers.

"We started using Usingthenet newsletter software late last December. Once we were registered, UTN quickly set up the newsletter template in accordance with our requirements and we were able to start planing and writing our first newsletter. We found it easy to use and sent our first newsletter away very quickly. It was so easy to edit script, add pictures and modify our work to get the right message across. We also found the statistics very helpful is viewing who looked at our newsletter. Within days of sending the newsletter we have had phone and enquiries for bookings. We should have signed up earlier."
David and Christine - Pacific Horizon Apartments

"Using the Net got my newsletter up and running. It has been a very good first step in systematically building a mailing list. I found them very helpful in steering me through the design, creating an email list and producing the first newsletter."
Paul Brennan - Brennans Solicitors

"We are very encouraged with the response we have received from this first mailout. It has already produced some strong leads and we are confident that this system will continue to be a effective part of our ongoing marketing strategy."
Darryl Paine - Director of Sales and Marketing Elite Design Interiors

"I have found Using the Net to be a valuable tool for my business to keep me in touch with clients, potential customers and business associates. Once set up I have found the system easy to use and navigate. I will be using this system as part of my overall business customer relationship management."
Col Binding - Binding Financial Services

We are delighted with Using the Net. The electronic newsletter is a creative and exciting way to keep the industry and community updated on what we do. It was easy to use and looks professional.
Michael Owens - Visitor Information Services Manager Caloundra Visitor Services / Caloundra City Council

If you feel your business is ready to give our system a trial drop us a line and we can get you up and running within a few days. We are confident that you will be pleased you took this step - just like the businesses we have featured in this newsletter
Lets do it!