One of the big claims of the dot.com era was - set up a website and your business will go through the roof. Many businesses made this investment and have seen little return on their imvestment.
Websites are important but without complementary marketing strategies their impact is limited.
While you can list your website on search engines and on your business cards and so on the nature of a website is inherently passive. It sits there waiting for people to come to it.
Emarketing via enewsletter technology is proactive. It presents your products and services to your clients in a manner they can see and respond to.
The end result is that if they like what they see and you have links in your newsletter then people will visit your website.
Every time we send out our newsletter the daily traffic to our website jumps by 500%.

Just so you realise this is true for others please read the following email we received.
"Hi Derek, You’re not going to believe this – I sent out a special newsletter to let people know that the new website is up – within 30 seconds, 9 people had opened it; within 1 minute, 17 people; and within 2 minutes, 40 people. We have had 79 hits on the website, numerous e-mails of congratulations, 2 people wanting to list their events and one order for our Business Communication and Media Kit (from Telstra) – I have only ever promoted the kit on the website and haven’t sold a single one."

Sometimes business people baulk at using newsletter technology because they are not sure they can come up with regular newsletter content. As you can see from the above testimonial once you have the technology in place you can use it for anything:

• new product release
  
• breaking industry news
  
• opening a new store
  
• listings - consumer or industry events
  
• calendar reminders
  
• photos from events
  
• change of website and so on

As I say to business owners - you could be in a sales meeeting on a Monday morning come up with an idea - send it out before the end of play on Monday and by Wednesday afternoon have a detailed analysis of what interest it created amongst your clientele. Quick, cost-effective and with accurate market intelligence - what other form of marketing works like this?

Many companies send out their newsletters as a PDF attachment. Our system uses HTML - here's why.

• PDF's are very slow to open
  
• HTML opens immediately as an email not as an attachment
  
• PDFs are hard to navigate
  
• PDF's don't offer the graphic quality of HTML
  
• With HTML you can track who reads your newsletter