Shine Roche McGowan is Queensland's leading plaintiff law firm with offices in Brisbane, Cairns, Gold Coast, Redcliffe, Sunshine Coast, Toowoomba and Townsville. This firm has recently started sending out their enewsletter through Using the Net.
Paul Stone, Shine's Business Development Manager, comments "The ability to be able to track your readership through the logging system at Using the Net is very exciting for us from a marketing perspective. It's a real time measurement of whether we're connecting with our readership, and we avoid wasting time using the traditional "trial and error" approach."

ESS BizTools is a time-saving web-based business advisory tool for accountancy professionals, who work with increasingly demanding and entrepreneurial clients, and who are looking for ways to step beyond compliance and diversify their revenue base. Developed from the expert knowledge of long-time Accountant and Business Adviser, Peter Towers, FCPA, FAICD, MIMC, this exciting web-accessible product provides over 350 pre-prepared papers, 35 seminars and business recommendations.
Peter has recently started sending out his newsletter through Using the Net. He comments "We needed a quick and easy way to get regular news to our subscribers and to potential clients. Using The Net has provided us with an easy-to-use resource that allows us to send our enews quickly with the added benefit of tracking whether subscribers were clicking through to our web-site."

Premier Poles is Australia’s industry leader in Flagpoles, Banner Poles and Advertising Displays. Also printing complimenting Flags and Banners, they provide complete marketing solutions for all advertising campaigns. From a portable trade show display to rows of poles for a development site, Premier Poles products will project your message to more potential clients, giving you the edge over your competitors and increasing your sales volume.

Sian Woolridge, Premier's marketing director, says "Knowing the importance of a professional appearance when it comes to advertising, I did not want to compromise my email campaign with a substandard presentation. I contacted Using The Net after seeing a copy of their newsletter and they were able to set up my account quickly and simply, allowing me to reach over 10,000 potential clients in a matter of minutes!
The success rate for my company has been enormous as I used the newsletter to sell products as well as communicate news. Being able to track my data is a huge benefit as I can contact 'high potential' clients quickly and secure further sales, and I can gather information to increase my database for next time. Never again will I have to go back to time consuming and expensive mail-out's, basic DIY email campaigns or cold calling."

Here are the steps you need to take to get your company's enewsletter up and running.
First - you need a template - our graphic department can customise one that reflects your company's corporate image.
Second - you need a mailing list. Our suggestion is that you start with the list you have - no matter how small - and let it grow from there.
Third - you create your newsletter - our system is simple to use and will enable you to quickly create a professional looking enewsletter.
Fourth - you send it out and sit back and track the results.
Sounds simple - that's because it is. To get started all you have to do is get in touch with us, set up your account and then we can have you up and running within a couple of days.
But what aboout the cost? Here's the really good news. Enewsletters are extremely cost efficient. It will only cost you $75 a month to be able to send out 1000 emails. That means each email costs you 7.5c. If you sent out printed versions each one would cost you 50c to post not to mention printing costs. And when you mail something you have very little feedback about who reads your material.
So here's a method that is much cheaper and at the same time gives you accurate marketing intelligence.
Sounds great - tell me more