Here are some reasons why people no longer open or read newsletters:
- subscribers lack confidence or trust in the publisher
- subscribers find little of interest or value in the emails
- subscribers lack any feeling of connectedness or loyalty to the publisher or newsletter.
When I first started publishing this newsletter there were not so many around and it had a bit of a novelty factor that helped people to open it. Now with the growth of newsletters the challenge is to provide content and information that is relevant and helpful to your readership. Otherwise your newsletter will remain unopened or the person will hit unsubscribe.