One of the findings from this report is that newsletters work well to supplement websites. Here are some reasons why.
- Newsletters are active (push) while websites are passive (pull). If you rely only on a website you are waiting for people to come to you whereas with a newsletter you can take your message to your customers and potential clients.
- Newsletters generate leads which draw people to your website. Visitors to your website can sign up to receive ongoing information about your products and services without having to remember to come back to the website.
- Through the relationship established by a newsletter you can nurture the interest of your readers and through tracking information you can sharpen the focus of your communication.
- Email newsletters can improve your SEO ranking. If you store your newsletter on what is called a microsite this site can be found in searches and help raise your ranking.
- With the rise of social networking you can provide links that let readers post articles to their own networks or to follow your company on Facebook for example.
Comparing email newsletters with other media, one user said: "Bottom line, I'd rather have it in an email newsletter than in the regular mail. I can click Delete if I don't want it; I don't have to throw anything away; and it is usually easier to unsubscribe if you don't want to get anymore." Convenience rules.
If you would like to start a newsletter for your business please get in touch