|The ability to track readership|
Issue 6 Vol 6 | June 2010
Email has become an integral part of the way most businesses promote their business on line. But as we can see from the results of a recent survey (see summary below) many are not monitoring how it is working. This is why it is essential to track the results of what you send out and to respond and adapt accordingly. See here how tracking works. Not only can you see the overall response but you are given a list of 'hot leads' from those who click thru to the services/products you feature.