Do you need to increase traffic to your website or increase your conversion rate? Try implementing a few of these tips:

Traffic:

• Drive it! Give your customers a reason to come back to your site. Send them an enewsletter which points them back to your website.
• Referring Sites Ask, beg and pay for your site to be listed on high traffic sites! Write articles and blogs which include your website and get them published on popular sites!
• Update Content Regularly update your 'about us' page or create a 'lastest news' page. Search Engines such as Google rank updated websites higher than static websites.
• Add Keywords Make sure the text on your site includes your keywords. Search Engines are looking for these and will rank you higher if you have them... so do it!

• Practise Purchase Ask a friend to complete a purchase from your website and offer you feedback.
• Change Colour Try changing your call to action button eg. 'Buy Now' to red or a colour that sticks out on your site. This will draw the customers eye and provoke an action.
• Offer Incentives Everyone loves a discount or something free with their purchase. Throw something in!
• Reduce Steps Make the purchase process simple and quick.
• Add Pictures Have a minimum of two photos for each of your products. Give them a different angle, another look at what they could own.