Simply put emarketing means using the Internet to market your products or services. It can also include using technology to maintain and develop your existing relationships with your customers.

The central elements of emarketing are:

• Website
  
• Newsletter

The purpose of the website is to highlight the products and services your company provides and to show how these can benefit those who are interested. The purpose of the newsletter is to be proactive in taking your message to your mailing list rather than waiting for them to come to your website. Emarketing strategies can be integrated with other marketing strategies to strengthen and enhance their performance.

Advantages of emarketing

It is much cheaper than other forms of marketing

Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested

The interactive nature of the net means that people can respond immediately.

It makes a level playing field – in that smaller companies can compete with larger corporates.

Offers a greater sense of accountability for advertisers.

For these reasons e-marketing is growing at a faster rate than all other types of marketing.

Search engine optimisation (SEO) is about getting your website to rank on the first page of search engines like Google and Yahoo. For your website to be effective as part of your online marketing strategy it needs to achieve this ranking.

We provide two services to achieve this goal.

1 Full website diagnostic analysis and report presented in bound hard copy and on CD. Keyword diagnostic analysis, research of the most valuable, high return keywords for your industry. Guaranteed top 10 ranking in your primary keyword (Google) once all recommended changes have been implemented.

2 Monthly SEO maintenance:

Submission to 400 + search engines

Performance analysis

Keyword analysis

Link health check

Report and recommendations based on findings

As a result of a survey of 300 business executives BBI came to the following conclusion. "It is clear that small and medium businesses value the information they get from email newsletters," says Stu Richards, CEO of BBI. "Marketers right now should be investing resources in this form of communication because it offers an excellent vehicle to position their company as a trusted advisor." Here are some of the key findings:

• 65% of respondents said they read some issues thoroughly and skim others, 12% said they skim all of them, and 11% said they read every one completely.
  
• When asked what is most important in deciding whether or not to read a vendor's email newsletter, 64% said it was who the newsletter was from. The subject line (16%) was secondary.
  
• Four out of five respondents said they had at one point unsubscribed to a vendor's email newsletter.
  
• The top reasons for stopping an e-newsletter? Irrelevant content (63%) and didn't want something that wasn't being read (58%).
  
• The vast majority of SMB executives want to receive their email newsletters weekly (45%) or monthly (34%). Few want them daily (11%) or quarterly (6%).
  
• Half of SMBs were indifferent as to what day they would like to receive email newsletters, but those that did express a preference preferred Monday. "First thing in the morning" or "anytime during the day" were the times they said they were most likely to read their e-newsletters.

A successful email newsletter can have a positive impact on the vendor's image. A third of SMB executives said they had an improved image of a vendor from its e-newsletters. However, the opposite may also be true when an e-newsletter is poorly executed – 14% said the email newsletter damaged the sender's image.

"By understanding what SMBs expect from the email newsletters they receive, marketers can deliver better communications that clearly meet those needs," BBI's Richards noted. "Business-to-business marketers should be using this information to refine their SMB-focused email newsletters to get the best possible response. And companies that currently don't communicate with their customers and prospects this way should consider launching their own information-driven e-newsletters."