How could your business use a newsletter?

An enewsletter enables your business to remind your clients of the services and products you offer
It is also an excellent way to promote new products and services.
An enewsletter will generate traffic to your website.
An enewsletter can be forwarded by your clients to other people - in this way they become part of your marketing strategy.
Through tracking you can see who is reading your newsletter which will show potential people to follow up.
At the same time the tracking will show which part of the newsletter is attracting most interest. This will help you to sharpen your marketing message

Tip of the month - generating sales

By using tracking technology you can see who clicked on a particular link in your newsletter. This provides your business with a list of potential sales leads for follow up.
Clients report that when they follow up those who have shown interest by the number of click thrus there is a high conversion rate.

How to improve the response rate to your emails

How can you get more people to open your emails? The answer is to take some time to explore what you are communicating and what the feedback is telling you. Here are some suggestions:

Take a look at your content and other aspects of your mailings to see if this area needs improvement for enticing those no-shows to open up.
Review your newsletter's stats after each mailing to learn about your readers' patterns. See what articles were clicked on and any other information that you can glean to improve your content. Run surveys to help get insight into what your readers are interested in.
Fine-tune your from and subject line. Surveys have found that up to 60% of e-mails are opened based on the subject line, 40% on the from field. If the subject line isn't interesting or a familiar title, and/or the from field not recognisable - your e-mail will be deleted.
Make sure there's a high 'WIFM' (What's In It For Me?). You have about eight seconds in that 'above the fold' part of the newsletter to get your reader to do the all-important scroll down the page and begin clicking.
TOO much great information can be a bad thing; readers will open, think 'hey, good stuff, but too much to read now, I'll read it later' - and never get back to it.
Of course, there are people who do read when they have the time, and in fact refer back to articles. Review your stats to find this pattern and keep links from past mailings active.
Check your frequency. Quris reported that 68% of the respondents in their recent survey listed 'too frequently' as THE most annoying factor of a newsletter and/or mailings from a company.
Research has shown the optimal number of times you need to email someone who is on your mailing list to get a response is six. Reasons it doesn’t get thru include - message got lost in an e-mail-packed mailbox, recipient deleted it by accident, someone else using the computer deleted it, person was too busy to respond, he was on vacation, she had to discuss it with someone else, he wanted to compare with other offers, it just didn't "strike" the recipient in the right way, she filed it for future review, he simply forgot about it, it was blocked by an ISP or user-installed software program

More than a newsletter

Sometimes business people baulk at using newsletter technology because they are not sure they can come up with regular newsletter content.

However it works the other way because once you have the technology in place you can use it for anything:

new product release

breaking industry news

opening a new store

listings - consumer or industry events

calendar reminders

photos from events

change of website and so on

As I say to business owners - you could be in a sales meeting on a Monday morning come up with an idea - send it out before the end of play on Monday and by Wednesday afternoon have a detailed analysis of what interest it created amongst your clientele.

Quick, cost-effective and with accurate market intelligence -what other form of marketing works like this

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