Using the Net – newsletters for powerful email marketing with full tracking services.

Testimonials from UTN Clients

"I have heard it said that there are no coincidences; now I know this to be true. At exactly the same time I was struggling with creating and sending a pdf newsletter, I received an e-mail from 'Using The Net'. Like a virtual white knight, the solution to those messy and time-consuming on-line newsletter dilemmas was just a mouse click away. In short order, I had an HTML newsletter template that looked exactly like the one my Graphic Designer had created. I easily wrote six articles, uploaded photos and sent the result to my database of nearly 400 business contacts - within seconds, I could view the statistics of who was opening my e-mail.
I was very surprised that about 30 people opened it within one minute of it being sent. Most people read or passed on the e-mail between 1 and 5 times. Some enthusiastic people were reading or passing it on 10 - 15 times. One receiver passed it on to 75 people - WOW - 75 new people seeing information about my business.
Within 24 hours, I was receiving follow up calls from potential new clients (my current clients saying things like "hey that's great, we loved the newsletter" and generic good feedback. After two weeks of my newsletter being thrown around hyper-space, I have confirmed two new clients, have three who have asked for and received proposals (one who has advised their budget for the work we provide is $500,000 over 12 months), and two clients who want to discuss additional work in light of new information they received via the newsletter.
In terms of time saved, the set up costs and on-going monthly fee will be WELL WORTH IT. All I have to do now is write the articles (which I was doing anyway) and then pusha button - the rest is sweetly, easily, fabulously done for me. Pass the champagne will you?

Penelope Herbert - Managing Director Hot Pepper Group www.hotpeppergroup.com.au

"Our organisation is very innovative and technology focused so we have been utilising email to distribute our monthly newsletter for several years now. Since using the UTN web based facility we now have more control over this marketing strategy. We are delighted that at last we have the advantage of really knowing who reads our newsletter. We now have three different newsletter templates that we use for different promotional strategies. Its great and it really works!"

Kevin Nicol - CEO of Quill Group
www.quillgroup.com.au

"Being non-technical, we really appreciated the friendly help provided to us by Using The Net. We were able to construct our first newsletter with a minimum of fuss and contacted our mailing list with one click. Using the statistics provided by Using The Net we were then able to see exactly who was opening our newsletter and at what point they accessed our website. We found this information to be extremely useful in analysing our client activity and targeting future newsletters. Using The Net also provided us with a sign up function for our newsletter directly from our website.
The result: we realised an almost immediate return on our investment when an international law firm contacted us for assistance as a result of reading our newsletter and accessing our website."

Mark Robilliard, Co-Founder and
Managing Director - Accounting Comes Alive www.comesalive.com.au

"The ability to be able to track your readership through the logging system at Using the Net is very exciting for us from a marketing perspective. It's a real time measurement of whether we're connecting with our readership, and we avoid wasting time using the traditional "trial and error" approach."

Paul Stone - Business Development Manager,
Shine Roche McGowan - www.shine.com.au

"We needed a quick and easy way to get regular news to our subscribers and to potential clients. Using The Net has provided us with an easy-to-use resource that allows us to send our enews quickly with the added benefit of tracking whether subscribers were clicking through to our web-site."

Peter Towers- Business Adviser ESS BizTools
www.essbiztools.com.au

"Using the Net got our newsletter up and running very quickly. I found Derek and his crew very helpful in steering me through the design, creating an email list and producing our first newsletter.Their ongoing assistance in ensuring the newsletter continues to create interest amongst our readers and regular suggestions is appreciated"

Tony Allison - Manager Bendles Cottages
www.bendles.com.au

"We are very encouraged with the response we have received from this first mailout. It has already produced some strong leads and we are confident that this system will continue to be a effective part of our ongoing marketing strategy."

Darryl Paine - Director of Sales and Marketing Elite Design Interiors
www.elitedesign.com.au

"Using the Net got my newsletter up and running. It has been a very good first step in systematically building a mailing list. I found them very helpful in steering me through the design, creating an email list and producing the first newsletter."

Paul Brennan - Brennans Solicitors
www.brennanlaw.com.au

"I found Using the Net's "create a newsletter" process very straightforward. In no time at all I was able to transform my raw text and images into a professional-looking publication. Then, within seconds of hitting the "send" button the first of the stats came in. It was very helpful (and somewhat addictive) to keep an eye on how many recipients had opened the newsletter and which articles perked their interest. The feedback from readers since the first issue was distributed has also been extremely positive. A number have already expressed interest in setting up similar html publications."

Ben Caddaye editorial officer Law Council www.lawcouncil.asn.au